Leeds Rhinos Announce new partnership with Elect

Leeds Rhinos are proud to announce a new partnership with Elect, who will join the club as an Associate Club Partner and Official Recruitment Partner for the 2026 and 2027 Betfred Super League seasons. As part of the agreement, the Elect logo will feature on the back of the Leeds Rhinos men’s first team shirts on match days, symbolising a shared commitment to excellence, teamwork, and performance on and off the field.

Elect, a northern-based recruitment, training and social value specialist, has built a strong reputation for connecting businesses with exceptional talent across construction, rail and infrastructure sectors. With a focus on people, partnerships and long-term legacy, Elect brings a people-first approach to workforce transformation and resourcing that aligns perfectly with the Rhinos’ community-driven values and focus on development.

The partnership will see Elect support the club’s administrative recruitment and workforce initiatives while helping Leeds Rhinos strengthen their connection with the wider Yorkshire business community. In addition to branding on the men’s playing shirts, the collaboration will include matchday activations, and digital campaigns highlighting shared values of integrity, opportunity, and growth plus the chance for Elect to grow their relationships with other partners of the Rhinos via the Leeds Rhinos Business club.

Rob Oates, Leeds Rhinos Managing Director, said: “We are delighted to welcome Elect to the Leeds Rhinos family as our new Associate Club Partner and Official Recruitment Partner. Their commitment to developing people and building strong partnerships mirrors our own philosophy as a club. We look forward to working closely with their team to create meaningful impact both within rugby league and across the wider business community.”

Neil Farrow, Business Development Director at Elect, said: "We’re very proud to be partnering with Leeds Rhinos, a club that shares our values of excellence, teamwork, performance and progression. This partnership represents a fantastic opportunity to showcase Elect across the business community and wider Leeds Rhinos fanbase. We are looking forward to building a strong working relationship over the next two years and hope to make a positive impact together."

The partnership reinforces Leeds Rhinos’ commitment to collaborating with forward-thinking local businesses that share their vision for excellence and community engagement. It also provides Elect with a major platform to grow its brand presence through association with one of rugby league’s most successful and recognisable clubs.

Fans will see the Elect logo make its debut on the Leeds Rhinos men’s playing shirts at the start of the 2026 Betfred Super League season, marking the beginning of an exciting two-year collaboration.