Seat Unique and Leeds Rhinos Renew Partnership

Leeds Rhinos are delighted to renew their partnership with Seat Unique as their official premium hospitality provider at AMT Headingley Stadium.

The Rhinos join Wigan Warriors, Warrington Wolves, St Helens and Hull FC, in trusting Seat Unique as their official premium hospitality provider, reaffirming the company’s growing influence across the league.

These renewals reinforce Seat Unique’s commitment to transforming how rugby league fans discover and access unforgettable matchday experiences. With these latest agreements, the company continues to proudly partner with five of the Betfred Super League teams, strengthening its position as the market leader in rugby league hospitality.

“We’re thrilled to continue our partnerships with Wigan Warriors, Warrington Wolves, and Leeds Rhinos - three clubs that represent the very best of rugby league,” said Robin Sherry, Founder and CEO of Seat Unique. “Our mission has always been to make premium experiences more accessible and enjoyable for fans, and these renewals demonstrate our shared vision with each club: delivering seamless, world-class matchday experiences for supporters.”

The announcement comes at an exciting time for the sport, with rugby league on the rise across the UK. The much-anticipated Rugby League Ashes series - returning this year for the first time since 2003 - is already proving hugely popular, with matches at Wembley Stadium, AMT Headingley Stadium, and Hill Dickinson Stadium. As the sport experiences renewed national momentum, Seat Unique’s expanding partnerships ensure fans can access premium experiences at the heart of this resurgence.

Leeds Rhinos, based at the iconic AMT Headingley Stadium, are one of the most recognisable and community-driven clubs in British rugby league. Known for their success on the field and their deep ties to the city, the Rhinos continue to attract some of the largest crowds in the sport. Seat Unique’s renewal with Leeds extends the company’s role as the Official Hospitality Partner and exclusive online hospitality sales platform, allowing fans to seamlessly access premium matchday packages for one of the most celebrated teams in the game.

"We’re proud to renew our partnership with Seat Unique as we head into what promises to be a thrilling 2026 season,” added Ben Turnbull, Commercial Manager at Leeds Rhinos. “Our award-winning hospitality facilities at AMT Headingley Stadium continue to set the benchmark in rugby league, and Seat Unique’s cutting-edge technology has been instrumental in making these premium experiences more accessible than ever. Together, we’ve achieved record-breaking online hospitality sales, and this renewal reflects our shared ambition to keep raising the bar for our fans, partners, and corporate guests."

Through its cutting-edge technology, Seat Unique allows fans to book hospitality packages directly and securely online, providing instant access to VIP seating, dining, and exclusive experiences. The platform has modernised the way supporters engage with rugby league clubs, removing barriers to entry and elevating every aspect of the fan journey.

Seat Unique’s continued growth reflects a rising demand for trustworthy, premium matchday access. The platform has recorded a 23% increase in tickets sold year-on-year from 2024 to 2025, with November and December sales still to come across its Super League partnerships - underlining the strength of fan appetite and the sustained momentum across its network.

“Rugby league fans are some of the most passionate in sport,” added Matt Judge, Chief Revenue Officer at Seat Unique. “By working with nearly half the clubs in the Super League, we’re ensuring that supporters across the country can enjoy the thrill of the game from the best seats in the house.”

Seat Unique’s growing network of partnerships spans major sports and entertainment organisations, including the England and Wales Cricket Board, Chelsea FC, and the Welsh Rugby Union. The renewals with Wigan Warriors, Warrington Wolves, and Leeds Rhinos reflect both the strength of those relationships and Seat Unique’s ongoing investment in shaping the future of live sport and fan experiences in the UK.

About Seat Unique

Seat Unique is the premium ticketing marketplace revolutionising how fans access VIP and hospitality experiences across sport, music, and theatre. By partnering directly with clubs, venues, and promoters, Seat Unique provides fans with a trusted, seamless way to purchase premium tickets and packages online - anytime, anywhere.

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