13 Jan 2025

Leeds Rhinos agree partnership with CUE to enhance match day experience

Leeds Rhinos have partnered with CUE ahead of the 2025 Betfred Super League season to launch a host of new game day products to enhance the in stadium fan experience.   

CUE specialise in creating innovative digital fan experiences for live sports audiences. Based in Nashville, Tennessee, CUE partners with leading teams across the NFL, NBA, NHL, and MLB. Expanding to Europe in 2022, the company now counts top organisations like Tottenham Hotspur, Boston Celtics, Los Angeles Lakers and Kansas City Chiefs among its valued partners. These teams rely on CUE’s cutting-edge technology and expert support to enhance fan engagement and deliver memorable live sports experiences. 
 
Jack Colton, CUE European Commercial Lead, said: "We’re excited to partner with Leeds Rhinos, one of the most iconic teams in UK sport, during the 2025 Betfred Super League season. Rhinos fans will get the chance to experience one of the most innovative match day environments in Europe, with activations like our Mobile Fan Cam, Cell Phone Light Show, AI Selfie Aggregator and more. We look forward to working closely with the Rhinos team to give supporters some amazing experiences throughout the year."
 
Matt Adams, Head of Marketing Leeds Rhinos, said: "‘We always strive to deliver the best match day experiences for our fans and this new partnership with CUE ensures we’ll be at the absolute forefront of game day innovation. CUE have established themselves as leading experts in fan engagement products and have a global reputation, with involvement across major competitions such as the NFL and the NBA. Their interactive games and features will add a new dimension of fun for match attendees and wider engagement opportunities for our partners."

More information on CUE can be found here https://www.connectwithcue.com... 

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