Leeds Rhinos team up with All Star Prizes

Leeds Rhinos have teamed up with All Star Prizes for 2025 on an exciting new opportunity for the club and supporters.  

All Star Prizes was founded in 2021 by directors Matt Colley and Simon Johnson, who had seen the rise in popularity in online competition sites and saw a gap in the market for a family friendly site, offering family cars, holidays, around the home tech and luxury goods at affordable ticket prices and now for 2025 Leeds Rhinos prizes too.

The company continues to push the envelope in terms of its marketing, and has created several viral marketing videos, re-iterating to the thousands of players that company places a huge impetus on fun, and making playing with All Star Prizes a jovial and enjoyable experience, win or lose.

Speaking about the partnership with Leeds Rhinos, Marketing and Events Manager, Matthew Wilson-Hirst said, “As a Rhinos fan for over 30 years, it’s a dream come true to be working with the Rhinos in what should be a really exciting period in the clubs history.”

Managing Director Matt Colley added, “As a brand and as a business, to align ourselves with a like-minded brand such as Leeds Rhinos with credibility and trust amongst the community has been hugely important for us. We are looking forward to working with Leeds Rhinos this season and hope to create a fruitful, lasting partnership that serves both businesses, as well as brings benefits to the Leeds Rhinos Foundation and charitable causes.”

Leeds Rhinos Business Development Manager Ben Turnbull added, “We would like to welcome Matt and Simon on board with Leeds Rhinos. All Star Prizes offers Leeds Rhinos something completely unique from anything we have been involved with before and I can’t wait to see how the partnership grows this year.”

The company offers prizes from some of the worlds leading brands, such as Mercedes, Volkswagen, BMW, JET2, Rolex, Ninja and many, many others.

One of the long-term objectives of All Star Prizes was to establish the All Star Prizes Community Foundation, and as of October 2024, 10% of all company profits will go to the All Star Prizes Community Foundation to be distributed to charitable organisations around West Yorkshire.

The companies’ charitable arm has seen thousands raised and donated to countless projects across West Yorkshire in areas including Homelessness, grass roots sports teams and projects, Mental Health & Wellbeing initiatives and elderly care. 

In September 2024, the company organised The All Star Prizes Supercar Family Fun Day in aid of Martin House Children’s Hospice, which saw thousands of spectators descend on The Motorist in Leeds, to see a collection of the worlds most exotic super and hyper cars, all while raising invaluable funds for Martin House. The day was a huge success raising over £4,000.