7 in 7 in 7: The Inside Story out tonight

Leeds-based video production company RAM Films are offering fans the chance to enjoy a new film focusing on Kevin Sinfield’s 7 in 7 in 7 challenge last year and help Sinfield’s incredible fundraising efforts. 

The documentary will be available as a pay-per-view option with the aim of adding to Kevin’s already amazing fund raising total via Super League + from Monday 6th May 2024 here www.superleague.co.uk/7in7in7.

Priced at just £9.99 with £6.00 of every purchase going to Kevin’s chosen MND charities.

Narrated by the Oldham-born hero, and inspired once again by former team-mate Rob Burrow and the MND community the film provides an exclusive behind-the-scenes look into Sinfield’s fourth and for a number of reasons arguably most difficult fundraising challenge, which saw him run seven ultramarathons in seven days across seven locations in the UK and Ireland, raising over £1 million for the fourth consecutive year for his chosen Motor Neurone Disease charities.

Having joined the Rugby League icon on every step of the journey, RAM Films were once again given unprecedented access during and after the challenge to document the inside story of how Sinfield and his team’s determination and fundraising efforts have changed the lives of an entire community.

From the start line at AMT Headingley to the finish line at Buckingham Palace, the film will show all the trials and tribulations of this epic fundraiser; featuring exclusive interviews, audio recordings and never-before-seen footage from throughout the week-long challenge. 

The film also highlights the incredible research that funds already raised helps to support at Sheffield Institute for Translational Neuroscience (SITraN) where Kevin and Rob’s former team-mate Jamie Jones-Buchanan MBE investigates the incredible work being led by Director of Research Development Dr Brian Dickie MBE, and Professor Dame Pamela Shaw. 

Viewers can watch the documentary from Monday 6th May 2024 at https://superleagueplus.co.uk/home 

If you haven’t already, you’ll need to create a free account and then select the pay-per-view option to watch the film and donate to Kevin’s charities.   

RAM Films’ Head of Production Jimmy Bray commented, “We’re absolutely delighted to be able to offer our production of Kevin’s latest challenge via Super League +. The challenge for us personally year on year is how to maximise awareness and more importantly raise funds to help as much as we can in the battle against MND. By offering viewers the pay-per-view option we get the opportunity to give viewers an in-depth look behind the scenes at what it takes to complete a challenge like this whilst boosting Kevin’s fund raising total and we’re extremely proud to be able to do so.” 

You can still donate to Sinfeld’s latest appeal online at https://donate.giveasyoulive.com/fundraising/kevin-sinfield