Sky Zero gets behind Magic Weekend
Super League has joined forces with Sky to add further support to Magic Weekend. The partnership will see the event become Magic Weekend supported by Sky Zero. This is part of Sky’s recently launched campaign to encourage sport fans to take action against the climate crisis that is affecting the sports they love.
Fans attending some of the biggest sporting events this summer, including Magic Weekend, will be asked to make small but impactful changes to make a difference.
Sky will be working with partners at four other key sports events over the coming months – The Hundred; British Grand Prix; The Open and Goodwood Festival of Speed– to help educate sports fans on the impact that climate change is already having on the world of sport. From flooded pitches to rain delays and wildfires to athletes experiencing heat-exhaustion, climate change is threatening sport as we know it.
Fans will be encouraged to take action in different ways including using public transport where possible, swapping in vegan alternatives instead of traditional meat-based match-day food, and reducing the amount of buying and throwing away by increasing the use of reusables to help eliminate single use plastics.
Sky has joined forces with the global movement Count Us In to equip sports fans with this set of impactful actions they can take in their own lives to reduce their own carbon emissions. The actions have been chosen based on their emissions impact, accessibility and influence on wider systems change.
This new campaign follows the success of Sky’s Game Zero, the Premier League match between Tottenham Hotspur and Chelsea in September 2021, which, in partnership with Spurs, achieved net zero carbon emissions. This was achieved by both teams arriving at the stadium by coaches powered by green biodiesel, the stadium itself being powered by 100% renewable energy and fans rising to the occasion, with 94% more vegetarian and plant-based meals being sold.
Jonathan Licht, Managing Director, Sky Sports said: “Climate change is a pressing issue across the globe. However, it is often easy to assume the impact won’t be felt on a personal level. We hope that Sky Sports can use its platform, and work closely with its key partners, to really influence and educate fans on the effects climate change is already having on sport, so they can feel inspired and motivated to take action and look after what they love.”
Ken Davy, Super League chairman said: “Super League is delighted to be partnering with Sky Zero on their summer sports campaign. We are committed to supporting Sky’s ambition to make a significant impact that will instigate the conversation on how we can all make small lifestyle changes to help save our planet. From a reduction in the use of single-use plastic to making more conscious decisions on what we eat and how we travel.
“We are determined to work with and educate our fans to help them make conscious decisions on how we can all reduce our carbon footprint. We will be asking fans to consider how they will travel to Newcastle for Magic Weekend and what food options they make whilst they are in the city. We appreciate that everyone has a part to play in tackling the climate crisis and we are committed to encouraging more positive changes across the sport. The support of Sky Zero at Magic Weekend is a welcome addition to one of the sports flagship events.”
Tickets for Magic Weekend supported by Sky Zero are on sale now. For more information and to book visit www.superleague.co.uk/tickets
For more information on this campaign, sports fans can go to skysports.com/skyzero and find out how together we can make sure there’s always a place to play.