Rhinos announce major new partnership with Bartercard

Leeds Rhinos have announced a major new partnership with Bartercard that will see the brand appear across both the Rhinos men’s and women’s teams and the principal partner for the Leeds Rhinos Netball franchise for the new Vitality Superleague season.

The Bartercard brand will appear on the back of the mens and womens playing shirts and will be seen for the first time when the Rhinos kick off the new Betfred Super League live on Channel 4 on Saturday 12th February, the first ever Super League game to be broadcast on free-to-air television.

The One Team – Team Rhinos approach is a new initiative from the Rhinos commercial department for 2022 with partners able to support not just the mens Super League squad but also get involved in the success womens and wheelchair Rugby League sides as well as the Vitality Superleague netball squad and the innovative LDRL and PDRL initiatives. 

Leeds Rhinos Commercial Director Rob Oates, “We are delighted to welcome Bartercard as a partner for the Rhinos across our mens and womens teams as well as the Rhinos netball side. Bartercard have a proven track record of success and I am sure this will be a tremendously beneficial partnership for all concerned. We are proud to be able to offer opportunities across mens, womens and disability sport for our partners and this is the first of a number of initiatives that we will be revealing in the coming weeks. I would like to thank Ben Turnbull, our Business Development Manager, for all his hard work to ensure this deal has come to fruition.”

Chris Kirby, Managing Director at Bartercard UK, added, “With great pride and honour, we are proud to sponsor all three sports teams of Leeds Rhinos men and women’s rugby team and Leeds Rhinos Netball team, and this is a huge step forward for our brand. The club’s vision, especially Rob and Ben, was prominent when initial discussions occurred.

“We are looking forward to getting involved in the action this coming season, working alongside the players, fans and a brand new innovative Leeds Rhinos business club exchange.

“We have invested our closed-loop digital currency as well as traditional monies into the club, which allows the Rhinos to purchase products and services from Bartercard Merchants without using cash; this helps free up the club’s cash flow; for other projects.

“We are keen to speak with businesses in the local area who could do with some extra business to fill up their downtime or who may be interested in running a Bartercard Franchise.

“A big thank you to one of our Bartercard members Martin James at Sports 360, for brokering the deal.”