Rhinos store set to return to Headingley

Leeds Rhinos and their official retail partner Elite Pro Sports have confirmed that the official club store will return to Headingley Stadium, opening from Friday 28th January ahead of the new Betfred Super League season. Opening hours will be Monday to Saturday (excluding Bank Holidays), 10am-4pm.

Elite Pro Sports have also confirmed that the store in the Merrion Centre in Leeds City Centre will close on Sunday 16th January.

The global pandemic has been a tough period for all retail operations however Elite Pro Sports have seen particular growth with online sales during that period with a 145% increase in new online users since the start of the pandemic and 275% increase in transactions.

The club have also worked with the Supporters’ Board on recommendations for the best customer experience for Rhinos fans. This has, in part, led to the decision to return to Headingley with free car parking and the ability again to sell tickets and merchandise from the one store.

In addition, Elite Pro Sports are creating a new secondary match day store in the South Stand, with the aim to be open in time for the new season, enabling a better shopping experience on game days for fans on all sides of the ground

Plus a new online store will launch over the coming months, with multiple courier options making the online experience as simple as possible for the customer and guaranteed 24-hour delivery service.

Elite Pro Sports CEO Lee Jenkinson said, “I would like to thank the Merrion Centre for all their support during our time there. It has been challenging time for all retailers but they have been fantastic partners and really helped us make a success of the store. The timing is right for us to return to Headingley as our main retail store and we are excited about the season ahead for the Rhinos.”

Leeds Rhinos Commercial Director Rob Oates added, “Fans will have noticed that Elite Pro Sports have already invested significantly to upgrade the store at Headingley for match nights and that will be further enhanced for the new season. We are delighted to be able to offer fans once again a ‘one stop shop’ for merchandise and tickets and we know that is something our supporters have been keen to see return. We are fortunate to have fantastic partners in Elite Pro Sports and that has been demonstrated by record sales for our replica shirts this season and I am sure the new stores, both at Headingley and online, will further develop our partnership.”


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