Leeds Building Society’s Samaritans campaign nominated for top award

Congratulations to our partners Leeds Building Society who have been nominated for a top award for their ground breaking initiative last season to promote their support for Samaritans.

Mental wellbeing was front and centre at Leeds Rhinos’ Betfred Super League clash with St Helens last August as main sponsor Leeds Building Society made space on the team shirts for Samaritans.

The unique kit featuring Samaritans’ logo was worn for one game only on 15 August to help raise awareness of mental wellbeing as part of the Society’s partnership with the charity.

Leeds Building Society’s sponsorship gift forms part of its two-year partnership with Samaritans to raise £250,000 to enhance the technology available to volunteers across the charity’s branches.

The game at Emerald Headingley Stadium also featured videos of those who have struggled with mental ill health on the big screens. Collections took place outside the ground ahead of the game and Samaritans volunteers were on hand to tell fans more about what they do.

The whole campaign has been nominated for the Business Charity Awards, created by Third Sector, which are aimed to recognise the outstanding contribution made by businesses in the UK to good causes.

The campaign has been included in the Marketing Partnership of the Year category. The other nominations are Cadbury and Age UK, Beko and Electrical Safety First, Nominet and Samaritans and Chilly’s and City to Sea. The winners are due to be announced Wednesday 27th May.


Anyone can contact Samaritans any time for free from any phone on 116 123. This number is free to call and will not show up on your phone bill. Or email jo@samaritans.org or go to www.samaritans.org to find details of your local branch where you can talk to one of our trained volunteers face to face.

Samaritans is a charity and it’s the public’s kind donations and more than 20,000 trained volunteers that mean we are always there for anyone struggling to cope.  Your money or your time could save a life. Find out how you can support us: http://www.samaritans.org/support-us