Leeds Rhinos partner with Elite Pro Sports

Leeds Rhinos have announced an exciting new ten year partnership with Yorkshire-based sports retailer Elite Pro Sports.

With over 30 years’ experience in production, retail and e-commerce in the sporting industry, the team at Elite Pro Sports have used their revolutionary vision and technological perspective to develop core product categories such as performance sports apparel and protection clothing.

The company will now take over the day to day retail operation for Leeds Rhinos including the merchandise store at Emerald Headingley Stadium and all the club’s online retail. 

As part of the handover, the Leeds Rhinos store at Emerald Headingley and the online store will both be closed for two weeks for essential work from Friday 18th October until Friday 1st November when the store will re-open. Throughout this period, no Leeds Rhinos merchandise will be able to be purchased either in store or online. 

Commenting on the announcement Leeds Rhinos Commercial Director Rob Oates said, “We are delighted to join in partnership with Elite Pro Sports. As an organisation they have an impressive portfolio of sports that they already work with and have a proven track record in enhancing clubs merchandise programmes by developing the retail offering. They will bring that expertise with them to Emerald Headingley. Clearly our retail partner is a significant part of our business moving forward and, having met with a number of potential partners, Elite Pro Sport demonstrated a unique understanding of the industry, with an enthusiasm for the Rhinos that couldn’t be matched. The store will re-open with our new look ISC home kit for 2020 going on sale for the first time on Friday 1st November.”

Lee Jenkinson, CEO of Elite Pro Sports added, “We are delighted to have signed a long-term deal with Leeds Rhinos. During initial conversations with the club, it become apparent that we both shared a very similar ethos in how we feel we can progress the retail offering to the very passionate fanbase. We are proud to have the Rhinos as part of the Elite Pro Sports family and are excited to develop new and exciting ranges for fans over the coming years.”

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