Become a Rhinos Ambassador

Leeds Rhinos have recently hired a new Acquisition Marketing Manager responsible for defining, managing and delivering the clubs ‘new fan’ acquisition strategy.

Michelle Cooper joins the Club with a wealth of experience in the Rugby League industry and has a proven successful track record in groups sales and fan engagement.

Working largely on the Leeds Rhinos Ambassador Scheme, Michelle is tasked with engaging with businesses and organisations across all sectors and developing and implementing campaigns to provide group sales offers and events – a great way for businesses to reward their staff with a group trip and night out at the rugby with match tickets offered at a reduced rate.

Michelle will also work closely with the Leeds Rhinos Foundation to ensure engagement across clubs and schools is at the highest possible standard, working alongside our Education Partner Officer and Community Clubs Development Officer to carve the pathway for young Rugby League fans in the region to become Rhinos fans and develop their engagement with the Club.

Speaking today, Michelle said: “I’m delighted to be part of the team here at Leeds Rhinos. I’ve already met many of our existing Ambassadors, who all do a fantastic job in raising awareness of our Club, and I’m really looking forward to growing our existing partnerships and engaging with many new businesses and organisations across our region in the coming months.”

If you are interested in joining our Leeds Rhinos Ambassador Scheme for 2019, or if you have any questions about the scheme and how Michelle could be of assistance to your organisation, please do not hesitate to get in touch on 07885 894328 or email