New look for The Rugby Football League

The Rugby Football League has launched brand new visual identity, which includes refreshed logos for both the organisation and England Rugby League.

Working in partnership with Matta, a specialist sports branding and communication agency who have worked with clients such as The FA and ECB, The Rugby Football League has created an identity that represents the game, is more recognisable to fans and is aligned with others like England and Betfred Super League.

Based on stakeholder research and insight, the new changes will achieve a more unified approach for all of our major brands.

A video has also been launched to explain the unique characteristics of the new look logos. The new RFL logo features thirteen lines to signify the number of players in the team, unique to Rugby League, and the lines on a pitch. The 13 lines stand together with the ball at the heart of the logo whilst the angular nature of the logo is to symbolise both the look of the George Hotel in Huddersfield, where the game was born in 1895 and the chevron design that is often closely associated with traditional Rugby League shirt designs. 

The England logo, which sees the reintroduction of the three lions, will be introduced on the playing shirt for the 2017 Rugby League World Cup.