Leeds Rhinos digital review of the year – YouTube

In our latest review of our digital year, we take a look at the club’s official YouTube channel, which saw considerable development in 2016.

The Rhinos official YouTube channel has a host of footage on the club both new and exclusive and from the club's archive, pulling together historic footage of games and players. 

In 2016, the channel enjoyed 227,779 views over the year. We now have just short of 3,000 subscribers for the channel with 1,026 of those subscribing in 2016. Having set up the YouTube channel in 2012, last year was our second best year ever for views and subscriptions, only beaten by the Treble winning campaign in 2015. 

A significant addition to our YouTube channel in the second half of 2016 was the arrival of Leeds Rhinos TV. Produced by the team behind Rugby AM, the monthly show goes behind the scenes at the club and shines a light on the great work done by the Leeds Rhinos Foundation with the support of the players. That has contributed to viewers staying longer than ever on the YouTube channel when they visit. Viewers stayed, on average, for 3.31 minutes, an increase of 44.52% from 2015. 

An incredible 801,180 minutes worth of footage were watched in 2016, up 5.05% on the previous year, which is the equivalent of 1 year and 191 days of viewing!

The most liked video on our YouTube channel was our game against the USA Hawks in Jacksonville last January. We tried out some new technology for us for the game with commentary from Stevie Ward, Anthony Mullally and Jamie Jones-Buchanan and whilst the footage quality of the game was admittedly not the greatest, viewers appreciated the efforts we went to to keep them in touch with the game over in the States. 

Half of our views on YouTube come from a mobile phone, with 24% from a desktop computer, 21% on a tablet, 2.4% on a television and 2.7% on a games console. Interestingly, those who watched on a television watched for longer than any other device, staying tuned for 8.48 minutes. 

Stay in touch with all our developments on YouTube in 2017 by clicking here and becoming a subscribing.If you would like to find out how your business can become a partner of Leeds Rhinos and make the most of our following on social media please call our Sales team now on 0113 2033222.